A recent article in BBC Future covered not just fonts, but words and the whole psychology of the ordering experience. With that said, the words used to describe the food are equally as important as the fonts. The report concluded with the recommendation that if restaurant owners want to give consumers the impression that their food is complex and of special value, they should consider styling their menu accordingly. They tested diners responses when asked to summarise dishes – those who read the menu in a hard to read font rather than a simple Arial font were more likely to state that the dish was hard to prepare and required great skill. In a paper published in Psychological Science, Hyunjin Song and Norbert Schwarz suggest that small changes in menu fonts can significantly alter people’s perceptions of dishes’ complexity and value.
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